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Nestle launches supersize coffee brewing system to take on Keurig

Fox News, 4 March 2014

Americans sure love their large cup of coffee.

That’s something that Nestle, with its supersizing Nespresso brewing system VertuoLine, is hoping to capitalize on.

The new single-serve coffee system uses different capsules than those that fit into the popular Keurig machines.  It produces eight types of 8-ounce servings along with four espresso blends, including its first-ever half-caffeinated Grand Cru, vanilla and hazelnut flavors.

The pods also come equipped with barcodes on the rim which automatically recognize what kind of brew you’re making so you don’t have to manually adjust the settings each time. How’s that for blindly making your morning coffee.

The U.S. is brewing a taste for single-serve coffees.  According to Euromonitor, North America is the second-largest in the $8 billion single-serve market, behind only Europe.  While Nestle blows away the European market with its 70 percent share, it has just a 3 percent share in the U.S.  That’s compared with Green Mountain’s Keurig machines that dominate with a 72 percent share.

Several other companies have their own single-serving machines, including Cuisinart, Mr. Coffee AND even Starbucks.

“The North American portioned coffee category has seen tremendous growth, with sales tripling in just three years,” said Frederic Levy, president of Nespresso USA in a release. “Despite a number of in-home offerings in this market, there is no system that delivers the quality and taste in a large-cup offering for which Nespresso is known.”

It’s unclear whether Nestle will be able to win people over with their idea of a big cup of java as opposed to a dainty shot of espresso.

To get more people drinking their coffee, Nespresso is been opening a string of boutiques across the U.S., with the latest location in Dallas. Last year it opened its largest in Beverly Hills, Calif.

This month, Nespresso will take VertuoLine for a 17-city tour, where people can get free coffee and a demonstration of how the system works.  Go grab yourself a big cup while you can.


Nestle treats coffee shop operators to fun event

NST, 9 Dec 2013

PETALING JAYA: Over 100 coffee shop operators nationwide were treated to an afternoon of fun and games organised by Nestle Professional at 1Utama recently.

Early birds, who posed for photographs in front of a coffee shop backdrop, were presented with an instant photo as a souvenir. Guests were served Maggie mee goreng, kuih-muih and unlimited cups of Nescafe and Milo beverages.

Syed Khaidhir Syed Abdullah, dubbed Master of Teh-Tarik, showed off his skills making tea with two steel containers while dancing. He also demonstrated his Nescafe Shake moves with metal shakers filled with the beverage.

Earlier this year, Nestle Professional held a Peraduan Peluang Keemasan for the second year running, and the event saw a prize-presentation ceremony for lucky winners of the contest.

Lim Neoh Heng, 49, was the grand prize winner for the contest. He won a Nissan Almera 1.5 litre car.

Lim and his wife, Ang Cheng Suan, run the Super Tango coffee shop in Taman Lip Shin in Penang. The couple have three grown-up children who are in their 20s.

Lim said the family would find the car useful although they already have a Perodua Myvi, Toyota Vios and a Honda Accord.

Weekly prizes such as Panasonic 32 inch LCD television and Samsung Galaxy Tab 2 were given to winners throughout the competition period from April 1 to Sept 30.

First prize winners Rohani Suhaimi and Abdul Mukthahir Ibrahim each received RM18,888, followed by second-prize winners, Shee Kim Huat and Teoh Ah Teh, who each walked away with RM12,888; while 20 third-prize winners won a Sony Notebook VAIO E Series 14 each.

Nestle Professional for Malaysia and Singapore country business manager Yap Kin Kee said Nestle Professional helps coffee shop owners with advertising and promotional support by providing point-of-sale materials like signs, menu boards, posters as well as promotional packages to attract more patrons and boost sales, he said.

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