Tag Archives: Keurig

Earth Talk: Keurig K-Cup coffee containers

Keurig K-Cups—those little one-serving coffee containers that allow people to brew one cup at a time in a specially designed Keurig brewing machine—are all the rage these days. Each K-Cup is made up of a plastic outer container with one cup’s worth of ground coffee and a small filter inside, capped off with a foil lid. They go into Keurig brewing machines which pierce the bottom of the K-Cup with a nozzle that then forces hot water through the coffee grounds and filter, and then out into the drinker’s cup. K-Cups and the Keurig brewers are convenient and require little to no clean-up while producing gourmet quality coffee for a fraction of the price that a retail coffee shop would charge.

Environmentalists’ beef with the Keurig system is in the single-use, non-recyclable nature of the packaging, given the implications for our waste stream. The individual parts of a K-Cup (plastic, paper and foil) could theoretically be recycled on their own, but the combination is too small and messy for recycling facilities to be able to sort. So our only choice is to throw the whole K-Cup pack, lock stock and barrel, into the garbage. Each pound of coffee consumed sends 50 K-Cups to the landfill. And with upwards of 17 million U.S. households and offices possessing Keurig brewers these days, billions of K-Cups are already ending up in landfills every year.

KeurigGreenMountain, the company behind the K-Cup revolution, is on the case about the bad environmental reputation it is developing over the issue. As a first step, it launched its Grounds to Grow On program in 2011 whereby office customers can purchase K-Cup recovery bins and fill them up with spent K-Cups. When the boxes are full, they are shipped to Keurig’s disposal partner, which turns the used coffee grounds into compost and sends the rest out to be incinerated in a “waste-to-energy” power plant. Critics point out, though, that waste-to-energy is hardly green given the airborne pollutants released from incinerator smokestacks and the fact that, in the words of Julie Craves of the Coffee & Conservation blog, recyclingis the enemy of the never-ending stream of garbage needed to feed waste-to-energy facilities.

In 2012, KeurigGreenMountain, realizing it still had a lot of work to do on sustainability matters, undertook a lifecycle assessment across its product lines—and set ambitious sustainability targets to achieve by 2020. Chief among them is to make all K-Cups 100 percent recyclable. Other goals include ensuring responsible sourcing for all its primary agricultural and manufactured products, reducing life-cycle greenhouse gas emissions of its brewed beverages by 25 percent compared to the 2012 baseline, and achieving zero waste-to-landfills its manufacturing and distribution facilities.

Those who love the Keurig system but are ready to forego the environmental guilt sooner than 2020 do have some options.Julie Craves reports that used K-Cups can actually be refilled with ground coffee and reused. An easier option might be buying a reusable K-Cup—most of them are made out of plastic with a stainless steel mesh filter. Still the best choice for the environment, however, might be getting the old traditional coffee pot out of storage and brewing up several cups at once—just like the old days.



Nestle launches supersize coffee brewing system to take on Keurig

Fox News, 4 March 2014

Americans sure love their large cup of coffee.

That’s something that Nestle, with its supersizing Nespresso brewing system VertuoLine, is hoping to capitalize on.

The new single-serve coffee system uses different capsules than those that fit into the popular Keurig machines.  It produces eight types of 8-ounce servings along with four espresso blends, including its first-ever half-caffeinated Grand Cru, vanilla and hazelnut flavors.

The pods also come equipped with barcodes on the rim which automatically recognize what kind of brew you’re making so you don’t have to manually adjust the settings each time. How’s that for blindly making your morning coffee.

The U.S. is brewing a taste for single-serve coffees.  According to Euromonitor, North America is the second-largest in the $8 billion single-serve market, behind only Europe.  While Nestle blows away the European market with its 70 percent share, it has just a 3 percent share in the U.S.  That’s compared with Green Mountain’s Keurig machines that dominate with a 72 percent share.

Several other companies have their own single-serving machines, including Cuisinart, Mr. Coffee AND even Starbucks.

“The North American portioned coffee category has seen tremendous growth, with sales tripling in just three years,” said Frederic Levy, president of Nespresso USA in a release. “Despite a number of in-home offerings in this market, there is no system that delivers the quality and taste in a large-cup offering for which Nespresso is known.”

It’s unclear whether Nestle will be able to win people over with their idea of a big cup of java as opposed to a dainty shot of espresso.

To get more people drinking their coffee, Nespresso is been opening a string of boutiques across the U.S., with the latest location in Dallas. Last year it opened its largest in Beverly Hills, Calif.

This month, Nespresso will take VertuoLine for a 17-city tour, where people can get free coffee and a demonstration of how the system works.  Go grab yourself a big cup while you can.


Cathie Anderson: Coffee roasters ready to rumble in appeals court


Buyers of Keurig’s one-cup brewing systems have wandering eyes, and the company is appealing to the U.S. Court of Appeals for the Federal Circuit to keep one Lincoln-based roaster’s coffee out of customers’ hands.

A mountain of documents are piling up in the circuit court as Keurig appeals a district court’s ruling that Rogers Family Coffeehad not infringed on K-Cup patents. Rogers sells the San Francisco Bay brand in what it calls OneCup containers. Rogers’ product has a mesh pod, while Keurig uses a plastic cup. The Boston judge ruled that the two products were plainly dissimilar and concluded that, once customers buy the coffeemaker, they have the right to choose which product they use.

It’s an argument that San Francisco patent attorney Dan Johnson is making again on behalf of Rogers, and it’s one that he believes will hold weight with the Federal Circuit since judges in that court ruled in favor of a single-serving container made by another coffee roaster. Keurig does not comment on pending litigation.

After looking over the briefs filed so far in the case, Sacramento attorney Andrew Stroudof Hanson Bridgett told me that Rogers makes the more persuasive case.

“If I buy a copy of a book, if I pay the copyright owner for the book, and if I read it and then decide to give it away to my neighbor for Christmas, that’s my own business,” Stroud said. “The copyright owner has paid for it. And, that’s what they’re saying here. It’s essentially the same. The coffeemaker owner paid you for the patent, and if they decide to put somebody else’s coffee in it rather than yours because they like somebody else’s coffee better, then that’s their own business.”

Stroud said the Keurig v. Rogers battle really brings home the impact of patent law on the average person, and it shows how much weight these cases have on consumer choice and business’s market share. By late last summer, Rogers and other competitors had gained 11 percent of the market share for single-serve container sales, and analysts say that number is growing. A key reason may be that Rogers and Canada’s Canterbury Coffee are now marketing biodegradable containers. The OneCup BIO relieves consumers of that twinge of guilt at sending plastic to landfills.